Vanessa Baird dreams on. Or maybe not?
A billboard campaign, created by Californian artist Karen Firito, offered passers-by an arresting set of choices.
They could do their bit to save 1,300 gallons (4,921 litres) of water in drought-blighted California by: not flushing the toilet for six months; or not showering for three months; or not eating just one burger today.
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