Eleven years have passed since I moved to Buenos Aires from Esquina, my hometown, in order to study cinema. Most young adults in Argentina need to make the move to bigger cities if they want to go to college. Even though the quality of our public education is exceptional, the fact that universities are poorly distributed geographically is a problem. The investment that a shift of location requires can be hard on families. My parents tightened their belts to help me pay for groceries and rent. It was hardly enough money to get by, with no room for any extras. So, I began looking out for a part-time job that would work with my class schedule. For a while, I sent out my resumé everywhere. But no one would accept an inexperienced candidate, no matter how many times I tried.

One day, I was sitting with my friend Chochi in the vicinity of the River Plate Stadium so that we could listen in on an Arctic Monkeys concert. We were broke, so that was the only way we could go and hear bands perform. We spent the whole afternoon near the venue, enjoying the music for free and chatting with street vendors selling t-shirts, headbands and hamburgers. Towards the end, we met a guy who told us that he made good money selling beer. The idea lodged itself in our minds and we decided to become street vendors ourselves.