A seminar in effective leadership (PR & spin) by Peter Greenwall
Objective: To use global issues as political and marketing opportunities. Pulling this off requires the right FOK-U attitude: ignorance is not acceptable, but apathy is: you always need to know what’s going on, but you don’t need to care about it.
‘Hey, just because I don’t care doesn’t mean I don’t understand.’
– Homer Simpson tells Lisa, in ‘Lisa’s Substitute’
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