Fairer than fair trade – that’s what Just Change India (JC) is about. Rather than focusing solely on better prices for producers, it takes control of the market itself. By creating the infrastructure for producers and consumers to trade directly with each other, it ensures that poor people can afford quality products, while producers are fairly paid. For JC, it’s not only about the money – it’s about power.
Profit, the ultimate goal in the capitalist system, is replaced by benefit, which positively affects every link in the business chain. This idea is based on the principle that all human beings have an equal right to the Earth’s resources, both natural and created, and that participants should therefore benefit equally from economic activity.
